Flowyana Marketing vs Interakt: WhatsApp campaigns in India
Interakt (interakt.shop, © Jio Haptik Technologies Limited) is a WhatsApp, Instagram and RCS growth platform for marketing, sales and support, with broadcasts, chatbots, a shared inbox, WhatsApp catalog and payments.
When Interakt is the right choice
Interakt fits a D2C brand selling through Shopify or WooCommerce that wants catalog sync, WhatsApp checkout and ad tools in one WhatsApp tool.
When Flowyana Marketing is the right choice
Indian shops, restaurants, clinics and service businesses that bill on a POS or GST invoices should choose Flowyana: campaigns from real sales, consent at the till, Meta billing you directly, and Dictode to build the flows you need.
What Interakt does well
Interakt is strong at WhatsApp commerce for online stores: Shopify and WooCommerce catalog sync, WhatsApp Pay checkout and a Click-to-WhatsApp ads launcher.
What Flowyana Marketing does well
Flowyana Marketing runs on the same records as your POS, GST invoices and customer list, so a campaign goes to the people who really bought: in the last 90 days, over an amount, at one branch or in their birthday month. Consent is ticked at the till, STOP replies work in Hindi and five other languages, quiet hours and daily limits protect your number, and the review shows the estimated WhatsApp charge first. Meta bills messages to your own account, and Flowyana adds no per-message charge. Dictode builds chatbots and catalog or order flows on top, typically in 2–4 weeks, with the code yours.
Feature comparison
| Feature | Flowyana Marketing | Interakt | Notes |
|---|---|---|---|
| Campaign audiences from your own POS sales and GST invoices | ✓ | ✗ | Flowyana filters by what customers bought, spent, branch, tag or birthday month; Interakt lists no POS or GST invoicing, and syncs store data from Shopify or WooCommerce. |
| POS, GST accounting, inventory and CRM on the same records | ✓ | ✗ | Flowyana is one platform with GST defaults; Interakt sells a separate Sales CRM plan (₹2,499 a month) and lists no POS, accounting or inventory. |
| WhatsApp message charges billed by Meta with no vendor markup | ✓ | ◐ | Flowyana adds no per-message charge; Interakt prints its own per-template rates (marketing ₹0.970 on Starter, ₹0.958 on Growth) and labels only Enterprise "No Markup Charges" (interakt.shop, checked 2026-10-21). |
| Consent at the till, Unsubscribe button and STOP replies in six languages | ✓ | ◐ | Flowyana records consent at the till and honours STOP in English, Hindi, Arabic, French, German and Spanish; Interakt's pricing page does not describe the same consent capture. |
| Published monthly price | ✓ | ✓ | Flowyana WhatsApp Campaigns add-on ₹349, ₹699 or ₹999 a month by plan tier (as of 2026-10-21); Interakt Growth ₹2,799 and Advanced ₹3,799 a month plus taxes and template charges. |
| Chatbots, WhatsApp catalog and WhatsApp Pay checkout | ◐ | ✓ | Interakt lists chatbots, catalog and WhatsApp Pay on Growth and up; Dictode builds these on Flowyana as a project, typically in 2–4 weeks. |
| ✓ Yes ✗ No ◐ Partial / conditional | |||
WhatsApp marketing in India: GST records, Hindi templates and rupee prices
Flowyana ships India GST defaults (CGST + SGST or IGST, HSN/SAC per line, GSTIN per branch), so the customers you message are the ones on your GST invoices and POS bills. Templates can be written in Hindi or English, STOP replies are recognised in Hindi, and the WhatsApp Campaigns add-on costs ₹349 a month on a Starter plan, ₹699 on Growth and ₹999 on Business (as of 2026-10-21); it is included in the Retail plan and Restaurant + KOT.
Dictode, the company behind Flowyana, builds the WhatsApp chatbot, catalog, payment-link or Shopify integration a campaign needs, typically in 2–4 weeks, starting with a free call and a written proposal within 24 hours.
Verdict
Interakt is a solid choice for an online store that lives in Shopify and wants WhatsApp checkout. Most Indian businesses that send WhatsApp offers also bill at a counter or on GST invoices, and Interakt keeps those records elsewhere. Flowyana Marketing builds each campaign from what customers actually bought, records consent at the till, spreads big sends within your daily limit and lets Meta bill you directly, with the add-on from ₹349 a month. Dictode builds chatbots, catalog and payment flows on top, an MVP typically in 4–8 weeks with the code yours. Choose Flowyana for WhatsApp marketing in India.