Plan Campaigns, Run Ads and Track Performance in One Place
Build campaigns around your audiences, launch ads and ad sets across platforms through built-in integrations, publish through an approval workflow, and track performance metrics — all backed by reliable background-job delivery.
What is Dictode Marketing Automation?
Dictode Marketing Automation is a campaign and ads platform that lets you build campaigns around target audiences, create ads and ad sets that publish to connected ad platforms through integrations and adapters, and track performance metrics as results come in — with publishing and metric syncing running as reliable background jobs.
Campaign Builder
Every campaign starts with clear goals, a budget and a schedule — build it once, then attach the ads, ad sets and audiences that make it up, all from one workspace.
- Set campaign goals, budgets and start/end dates before you launch
- Group related ads and ad sets under a single campaign
- Duplicate a campaign to reuse a winning structure for the next launch
- See every campaign's status at a glance from one dashboard
Ads & Ad Sets Across Platforms
Create ads and organise them into ad sets, then publish to the ad platforms you already use through built-in integrations and adapters — no need to manage each platform separately.
- Ad sets group related ads with shared targeting and budget
- Ad-platform integrations connect campaigns to the networks you run ads on
- Adapters translate each campaign into the format each platform expects
- Add a new ad-platform integration without rebuilding existing campaigns
Audience Management
Define the audiences a campaign should reach, then reuse them across ads and ad sets instead of redefining targeting every time you launch something new.
- Build audiences once and reuse them across multiple campaigns
- Attach an audience to any ad set that should reach it
- Update an audience and every campaign using it stays current
- Keep targeting consistent across every platform a campaign publishes to
Publishing Workflows
Nothing goes live by accident — campaigns, ads and ad sets move through a publishing workflow so what reaches an ad platform is exactly what was approved.
- Review campaigns and ads before they publish to a live platform
- Publishing status is visible at every stage, from draft to live
- Pause or update a campaign without starting over
- Publishing runs the same way whichever ad-platform integration is in use
Performance Metrics
Once a campaign is live, performance metrics come back automatically — so you can see how it's doing without logging into each ad platform separately.
- Metrics are pulled in per campaign, ad set and ad
- See performance next to the campaign and audience that produced it
- Metrics update as new results come in from each ad platform
- One dashboard instead of switching between every platform's own reports
Reliable Background-Job Delivery
Publishing a campaign and syncing its metrics both run as background jobs, so a slow ad-platform response never blocks your workspace — and failed jobs retry instead of silently disappearing.
- Publishing runs in the background so you're never stuck waiting
- Metric syncing keeps performance data current without manual refreshes
- Failed background jobs retry automatically instead of failing silently
- Built on the same reliable job infrastructure across every Dictode product
Related products
Pair this product with the rest of the Dictode stack — one unified data layer, one login, zero duplicate work.
Frequently Asked Questions
What is Dictode Marketing Automation?
Dictode Marketing Automation is a campaign and ads platform. You build campaigns around target audiences, create ads and ad sets that publish to connected ad platforms, and track performance metrics as results come in.
Which ad platforms does it connect to?
Ads and ad sets publish through ad-platform integrations and adapters, which connect a campaign to the ad networks you already run on and translate it into the format each platform expects.
How do audiences work?
You define an audience once and attach it to any ad set that should reach it. Update the audience and every campaign using it stays current, so targeting stays consistent across every platform a campaign publishes to.
Is there an approval step before a campaign goes live?
Yes. Campaigns, ads and ad sets move through a publishing workflow, so nothing reaches a live ad platform until it has been reviewed and approved.
How is campaign performance tracked?
Performance metrics are pulled in per campaign, ad set and ad as results come back from each ad platform, so you can see how a campaign is doing from one dashboard instead of logging into every platform separately.
What happens if an ad platform is slow to respond?
Publishing a campaign and syncing its metrics both run as background jobs. A slow ad-platform response never blocks your workspace, and failed jobs retry automatically instead of failing silently.
Get a Free Marketing Automation Demo
Tell us about your business and we'll show you how it fits — pricing, migration and rollout included.
Trusted by businesses in 60+ countries — built by Dictode since 2019.
Ready to Plan, Publish and Track Every Campaign?
See how campaign building, ads and ad sets, audiences, publishing workflows and performance metrics work together in Dictode.
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